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Project Recap: 2016 DNC Credential Design

AgencyEA became a part of history this summer, as the Democratic

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Via: agencyEA
06 September 2016 | 12:00 am EDT

Winning March Madness with Buick Bracketball

Buick wanted to reconnect with consumers and show that their brand is more modern, stylish and high-tech than ever. And they wanted to do so in a way that would resonate with the people who matter most to them—people who love spending time with friends and family, and who love sports. Buick was an Official Partner of the NCAA Final Four. For Buick’s March Madness, they needed an experience that would not only resonate with the people they wanted to reach but would also cut through the noise, engage visitors, and showcase a whole new side of Buick.

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Via: Jack Morton Worldwide
01 July 2016 | 12:00 am EDT

The Late Show with Stephen Colbert

Our design team began this journey with a meeting in the Ed Sullivan Theater with Stephen Colbert in January 2015. We then worked closely with the Colbert team to achieve Stephen’s vision of the new Late Show set. The main goal was to both feature the grand architecture of the Ed Sullivan Theater as well as create an intimate conversation area for Stephen’s interviews. The design features the columns, stained glass windows, and architectural ornaments found in the theater.

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Via: Jack Morton Worldwide
01 July 2016 | 12:00 am EDT

Celebrating the freedom to “Binge On” with T-Mobile

T-Mobile was about to announce a feature that would solve a major pain point for customers. People want to stream their favorite videos, shows and movies on their mobile devices without getting charged overage fees for their data consumption.

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Via: Jack Morton Worldwide
01 July 2016 | 12:00 am EDT

Inside/Out: The World’s First Product Launch in VR

OnePlus—a hungry, young start-up with a passionate community of fans—wanted to launch their latest phone. But they didn’t want to do the typical mobile product launch—a CEO in on a stage standing in front of a big projection screen and talking for hours. More importantly, OnePlus wanted more than just press coverage; they wanted to engage their international community of fans, who helped build the brand. They needed a brand experience that would deliver global reach, showcase the product, offer a unique experience and resonate with fans as well as media.

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Via: Jack Morton Worldwide
01 July 2016 | 12:00 am EDT

The ball that changed the world

What does a ball made of trash and twine have to do with building global brand awareness and affinity for a US-based car company? A few years ago a man saw a video of refugee children playing football with a ball made from trash and twine. And he realized that play brings people together. With that in mind, he invented an indestructible football that would allow more children to come together in play, and launched the One World Play Project. At the same moment, Chevrolet was seeking to translate its position as a leading US car manufacturer into that of a globally loved brand. Jack Morton brought the One World Play Project and Chevrolet together for a global philanthropic marketing effort focused on revealing the power of play to transform children’s lives. What began as a start-up effort to distribute an indestructible football to children in impoverished communities across the globe, attracted interest from dozens of NGOs involved in sport for peace and development. Suddenly a simple ball was drawing people together to play—and to tackle other serious community issues. Today, over 1.5 million balls have been donated by Chevrolet and distributed in over 90 countries, touching more than 45 million lives with the power of play. And people all around the world love Chevrolet.

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Via: Jack Morton Worldwide
29 June 2016 | 12:00 am EDT

Is Anybody Out There Listening?

There was a time when you could make a sales call and someone would actually answer the phone. Then voice mail changed all that. Now the ability to get through to a prospect on the first or even second call has become very difficult. There is one marketing technique that can transcend the information clutter and allow you to target and respond to individuals as people, not a demographic.

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Via: MC2
27 May 2015 | 12:00 am EDT

Samsung Struts Its Stuff at Mercedes-Benz Fashion Week

For two years running, Samsung had a strong presence at Mercedes-Benz Fashion Week in New York. The sponsorship gave Samsung visibility in several locations at the week-long event and numerous opportunities for social media exposure.

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Via: MC2
17 June 2015 | 12:00 am EDT

Ignite Your Face-to-Face Program with The Face-to-Face Book and MC²

MC² discovered this book when it first came out, interviewed co-author Ed Keller, and wrote a review. We have copies of the The Face-to-Face Book to give to readers of our Point-to-Point series of emails. We invite you to ask for your free copy of The Face-to-Face Book—Winner of the American Marketing Association’s Berry-AMA prize.

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Via: MC2
22 April 2015 | 12:00 am EDT

From Low-Quality Lead to Pampered Prospect

Marketing complains that the sales team doesn’t follow up on leads, and the sales team complains that marketing provides bogus leads—and many times, they are both right. Marketing’s job is to deliver to the sales team as qualified a prospect as possible. A prospect, however, is not a sale, and a lead is not necessarily ready for the sales team until it meets certain qualifications. Depending on your product or service, you have to decide what qualifications a lead must meet. Why waste precious selling time with leads that are not very far along the sales process? See how Relevant Lead Nurturing delivers more qualified prospects.

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Via: MC2
04 March 2015 | 12:00 am EST